Yes, being “too good” at your own marketing can actually hurt your practice. Here’s how…
When your marketing efforts pay off and a rush of new patients walk through the door, you’re forced to divert your attention as you care for all these new patients. Juggling your patients and marketing soon becomes impossible, and since you can’t let service quality suffer, you sacrifice the time spent on your marketing efforts instead.
The problem: You can’t ever get comfortable! That rush of new patients will dwindle (or die off completely!) if you don’t keep up with your digital image. Your phone will stop ringing, and when you return to your marketing efforts, you’ll be forced back to square one. This cycle will go on and on while failing to stimulate true, ongoing growth in your business.